Wouldn't it be great if it worked the other way? If someone interested in fashion by chance discovered an activewear brand they happened to just like the look of and wearing the tights eventually encouraged them to go for that run? If ever there was a time to find out, this is it...
Fashercise, a newly launched online activewear retail hub, was created by the ever-energetic London-based Belgian duo, Alex and Cam and offers a whole host of activewear from some of the World's most stylish, independent designers. They even boast being the only UK retailer of brands like Dear Kate, Michi and Olympia Activewear – actual running knickers(!!!), the sexiest workout wear I've ever seen and sleek, chic lycra. Forget the track, you wouldn't look amiss running down the catwalk in this collection of beauties.
|Founders Cam and Alex|
I apologise now, you may have to miss a few rent payments and live on rice sandwiches due to a slight kit ordering addiction. But at least you'll look amazing! To start you off, here are some of my favourites...
|Monreal London White Relaxed Hooded Jacket|
|Olympia Activewear Black & Taupe Olympia Soft Sports Bra|
|Dear Kate Black Vera Hipster|
|Zoe Karssen Bat Joggers|
|Lucas Hugh Black & Blue Hydro Knee-High Socks|