Fit Fashion | Eclectic Cake: Fit Fashion

Friday, 12 September 2014

Fit Fashion

Weirdly, I've never thought so much about what I'm wearing as I have for training. I can throw together a work outfit in seconds but choosing the perfect clothes for a run – where I'm going to get sweaty, licked by dogs and probably splashed with mud – takes much more consideration. I know what colours are fashionable for trainers, which prints are 'now' and when new season capris are due in store. It seems sport has got me interested in fashion.

Wouldn't it be great if it worked the other way? If someone interested in fashion by chance discovered an activewear brand they happened to just like the look of and wearing the tights eventually encouraged them to go for that run? If ever there was a time to find out, this is it...

Fashercise, a newly launched online activewear retail hub, was created by the ever-energetic London-based Belgian duo, Alex and Cam and offers a whole host of activewear from some of the World's most stylish, independent designers. They even boast being the only UK retailer of brands like Dear Kate, Michi and Olympia Activewear – actual running knickers(!!!), the sexiest workout wear I've ever seen and sleek, chic lycra. Forget the track, you wouldn't look amiss running down the catwalk in this collection of beauties.

Founders Cam and Alex

I apologise now, you may have to miss a few rent payments and live on rice sandwiches due to a slight kit ordering addiction. But at least you'll look amazing! To start you off, here are some of my favourites...

Monreal London White Relaxed Hooded Jacket

Olympia Activewear Black & Taupe Olympia Soft Sports Bra

Dear Kate Black Vera Hipster

Zoe Karssen Bat Joggers

Lucas Hugh Black & Blue Hydro Knee-High Socks

 ...And there's plenty more where that came from. Feast your eyes at

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