Fit for Everyone | Eclectic Cake: Fit for Everyone

Friday, 27 March 2015

Fit for Everyone

We live in exciting times. More and more women are taking the leap and adding activity to their daily lives, the #ThisGirlCan campaign still seems to be gaining momentum and wearing lycra in public seems to be increasingly acceptable.

This doesn't stop some women still feeling a little self-conscious when they pull on their gym gear, though. In fact, appearance is one of the main reasons why some choose to abandon sport altogether. It's a hard barrier to cross – a vast majority of women consider taking up exercise to feel better about themselves but they need that initial confidence to start.

Luckily one activewear brand has recognised the need to cover up the lumps and bumps we'd rather keep to ourselves. Founded in Canada, Lija strives to create fashionable clothing that makes women feel confident and with their new Spring/Summer collection, they've done exactly that.

Whilst following the season's trends for layering colourful, floral patterns, each piece also helps the wearer to feel comfortable. Items include confidence-boosting tactics meant to suit any female body shape. Keep the bits you'd rather not show under wraps with cuts that skim the body rather than being tight and clingy. Some pieces have a loose and relaxed fit, making them comfortable for workouts as much as a casual brunch.

That's not to say the Lija collection is made up of baggy t-shirts and sweat pants. Even the loose-fit items are fitted to create a flattering silhouette. This is far from a case of 'pinking and shrinking', as seems to be the norm for a great deal of female sportswear. This is made-to-measure women's clothing.

So whether you fancy trying your hand at yoga, running, tennis or even golf, you're sure to feel confident.

View the full SS15 Lija collection, here or browse House of Fraser.

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