Be Faithfully Unfaithful with ClassPass | Eclectic Cake: Be Faithfully Unfaithful with ClassPass

Monday, 20 April 2015

Be Faithfully Unfaithful with ClassPass

I love trying new classes. Variety is the spice of life, you know. But paying individually for classes and missing out on loyalty deals can be pretty pricey – being unfaithful is high cost. That is, until ClassPass came to London.

This is a single, monthly ticket to hundreds of classes in the city from boxing to yoga, spinning to CrossFit, bootcamp to ballet in some of the best studios around. You get to try an ever-growing list of studios with just one fee. For £89 (or less if you sign up for longer) will get unlimited classes for a whole month. Go to more than seven classes during that month and you're winning.


In just a couple of weeks during my trial, kindly provided by ClassPass, I tried... 

There were so many more classes I'd like to have tried, it's hard to know where to start with such a varied and long list. There are different ways to decide – either look for a studio by name or search for classes by area, activity type or by time. Once you've chosen a class, simply click reserve and pick out your favourite lycra.


It wasn't completely smooth sailing, though. A couple of times, studios didn't register me as having attended a class. If you fail to cancel within the 12-hour cancellation period or if you miss a class, you'll be charged for it, so my marked absences almost cost me.

Also, my one month trial ended as I was away on holiday and unable to sign up for the following month. This now means I have to pay a £69 reactivation fee if I want to use ClassPass in the future. This doesn't quite sound like the commitment-free option it's billed to be. You can put your membership on hold but it will cost you £19 for the privilege.


If you use ClassPass regularly, the advantages will very soon out-weight any negatives, as you'll be able to enjoy any class you could possibly think of across the whole of London. I definitely enjoyed having so many varied classes to choose from and it would take at least a couple of months to even make a dent in my 'to do' list.

So cancel your gym membership, quit your single studio loyalty scheme. Being faithfully unfaithful is the future of working out.

Sign up for ClassPass here.

2 comments :

  1. The smartest move Soulcycle made was staying a Premium Service and saying no to classpass.

    http://whogavethemmoney.com/2015/03/10/is-classpass-already-doomed-to-fail-or/
    I have run studios for years. Classpass does not work for studios. Your membership will leave you for classpass once members learn they are paying double what the others in your classes are paying. Your user base will be very angry at you. Incremental revenue is the fantasy that classpass is selling. It does not work out that way. Members abandon studios for classpass. Your loyal user base will not be happy to learn that they are paying $25 and you just sold classes to classpass at $10. You will become a $10 an hour studio and will compete with every other $10 studio around you on a per class basis for users. You will be owned by classpass.

    2 articles against Classpass in the New York Times:

    http://www.nytimes.com/2015/04/02/fashion/classpassdeep-discounts-but-some-discontent.html?_r=1

    She would rather pay full price at SoulCycle than see the studio become even more crowded. “I’m like, ‘Please don’t join ClassPass,’ ” she said.

    http://www.nytimes.com/2015/03/05/magazine/classpass-and-the-joy-and-guilt-of-the-digital-middleman-economy.html?_r=0

    (read the comments section)



    I calculate that studios that start to use classpass will need to get 4 times the number of their current membership as all their members leave their studio memberships and join classpass. the reason is studios receive just 1/2 the per class rate they charge and because studios receive none of the money when users buy a membership but dont show up or use all of it per month. on average fitness studio users use less than the cost of 1/2 their membershp per month. thus all this membership money now goes to classpass instead of the studios. and you dont even have a choice --- you can say no to classpass but since so many studios are already saying YES its too late. so many fitness studios will now be closing. the rest will have double the number of people in them. crowded studios. classpass is consolidating and efficiently making over the fitness class industry and taking all the money for itself

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    Replies
    1. Thank you for your comment, it's interesting to hear from the other side of the system and also from someone who has experienced it in the US, where it's more established.

      I understand it's hard for studios but I also think this is a great way to ensure that everyone still gets to enjoy great classes – a lot of people are being priced out of new interesting classes as membership/cost is skyrocketing across the board and becoming unaffordable. As a champion for fitness for all, I think a system that makes fitness classes more affordable is a good thing.

      As I understand it, there is still quite a lot of restriction with ClassPass as they only have a few spots in certain classes of each studio, so the majority of spots are being fully paid for as normal.

      With new systems, it's always hard to get a balance. Hopefully none of the UK studios that have signed up feel the pressure you've described.

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